Precision Agronomy Advisor/Key Account Sales Agronomist
Seed Company
3 Years – Current Employer
- Oversee Precision Ag program in this role for family-owned, independent seed
- Manage, lead, train, motivate and mentor team of 50 sales reps and 16 Regional Sales
- Train (1-on-1/group) and educate regional sales managers and sales reps how to best utilize Precision Agronomy to build trusted relationships with customers, and grow, and retain sales.
- Developed sales programs and discount schedules for Precision Ag services to provide support in future sales and retention.
- Create small group presentations and share data/insights to educate/train Regional Sales Manager on how to better utilize Precision Ag during farm
- Took the lead in choosing software platform that fit company needs
- Manage billing for Precision Ag
- Recommend Precision Ag investments to help client improve operational efficiency; suggest product placement, seeding and fertility variable rate recommendations, and soil
- Meet farmers’ onsite to discuss each farm, and provide recommendations on product placement and variable rate seeding.
- Obtain raw data from monitors that have machine generated data and turn it into valuable insight to improve operational efficiencies and increase bottom
- Study multiple years of soil, yield, drone, and satellite imagery data to develop fertility and seeding plan on a field-by-field basis or per farm budget.
- Use benchmarking as a practice to measure the financial health and performance of a farming operation by comparing performance, and compare to similar
- Promoted to Product Management
- Write monthly articles sent out to customers, prospects, and
- Increased corn sales by 91%. Increased soybean sales by 72%.
Regional Sales Manager
Seed Company
3 Years
- Cold call prospects in an assigned 9-county territory, set up farm visits and interview potential seed Utilize marketing plan to highlight brand recognition.
- Manage and coach 32 seed representatives in an assigned territory. Coach new/existing seed reps to support sales, enhance product knowledge, and manage accounts.
- Identify, prioritize and contact targeted prospects: Choose an area within assigned territory and prospect door-to door until area was
- Complete annual seed sales forecast per product through seed sale management tool (SeedWare). Send information to product team that will decide what and how much of each product to bring forward into product lineup for next selling season.
- Achieved largest soybean sales increase (increased 69%) by being honest, driven, building trusting relationships, cold calling, prospecting, product knowledge, and recruiting new sales
- Achieved largest corn sales increase for overall company (increased 52%) by being honest, driven, building trusting relationships, cold calling, prospecting and recruiting new sales representatives.
As Regional Sales Manager, recruited 13 seed reps first year, earning Rookie of the Year award.
- Promoted to Key Account Sales Agronomist within 5 years.
Precision Agronomic Specialist,
Agronomy Services, Ruthven
3 Years
- By becoming Certified Precision Ag Technician, gained training and certification to sell, install, service, and provide after sale support for the following but not limited to these product lines: Precision Planting, Ag Leader, AgXcel, and Climate FieldView (2013).
- Sales success: Grew sales 100% from year one ($250K) to year two ($500K).
- Product knowledge: Trained customers how to operate equipment purchased. Demonstrated how equipment functions to potential customers through farm visits and group presentation.
- Represent a leading precision agriculture business in performance, attitude, and
- Represented company on farm visits or trade shows at Clay County Fair and Ag Outlook.
- Relationship builder: Used honest sales approach, cold-calling, prospecting, relationship building skills, and referrals to increase sales $170K in year one, then another $250K in year
- Sales programs: Also focus on goals outlined in annual sales programs to show more value to
Education
- Certified Precision Ag Technician
Associates of Science, Environmental Technology